Bitonic is the first Dutch bitcoin company, founded in the spring of 2012, which makes the 3 young founders visionaries within the financial world. The primary challenge was to distill a decade's worth of innovation, learning, and advocacy into a compelling narrative. Through Bitonic's 10 year anniversary, we sought to not only chronicle their history but also demystify Bitcoin for a broader audience, highlighting its potential to revolutionize our financial systems. The task was to create a documentary that was both informative and engaging, making the complex world of cryptocurrency accessible to all.

We approached the project with a strategy that married in-depth collaboration with innovative storytelling. Our deep dive into the cryptocurrency realm, guided by Bitonic's philosophic stance on Bitcoin, allowed us to closely align with their vision. We aimed to showcase the societal impacts of Bitcoin and the forward-thinking minds behind Bitonic. By weaving together candid interviews, compelling visuals, and thoughtful commentary, we produced a documentary that not only engaged audiences but also highlighted the philosophical underpinnings of Bitcoin's potential to reshape financial paradigms. The result was a compelling 47-minute feature, a succinct 15-minute version for Bitonic's milestone celebration, and a striking 1-minute trailer designed to captivate and educate.

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This project represents Nami's commitment to fostering discussions around the need for financial system diversification, championing a future where economic access and empowerment are universally attainable.